Consumer Behaviour Essay

What kind of finding solve can you expect in the quest cases and why ? (a) Purchase of a greeting mental capacity for a soused friend. (b) Purchase of an by and by s nurture lotion/moisturizer. Ans. Before giving serve to both questions first of all we must know what product interlocking and procure involvement). because meaning of both term determine direction of conclusion . Purchase involvement As the level of concern for, or please in, the grease ones palms process triggered by the need to consider a feature purchase.Thus, purchase nvolvement is temporary state of individual or household. It influenced by loat many a(pre tokenish) factors Product involvement involvement of consumer towards particular pit .In process of buy a greeting carte du jour for close friend involve special decision qualification purchase process. Limited decision do process involve few alternative and simple decision rules and a little post purchase evalution Why- limited decision mak ing process occurs in whatever emotional and situational needs. Purchasing a greeting add-in for friend also influenced by our emotion and ituation .Situational factor affect in this manner like for what type of occasion we are presenting greeting card to our friend. it may be occasion of birthday, achievement and some other occasion Emotion our friend ship is product of our emotional bonding with some champion and emotional attachment always form limited decision making . get of product you always anticipate what would be mental picture of my card. In limited decision making Use and post purchase of given vary less importance because product ( greeting card )would be use by some another erson who still have not form his expectation abut particular brand. b) Purchase of an after crop lotion/moisturizer- Nominal decision making Purchase shave lotion involve nominal decision making because nominal decision making referred also as a habitual decision making which occur at numbe r of time such as purchasing of lotion also happen number of time in nominal decision process problem is recognized ,internal search provide one solution what type of LOTION you are using previously ,what is your preferred brand and evaluation occurs only when f previous LOTION brand fails to perform .Nominal decision making occur when low purchase and involvement . in case of purchasing of LOTION there is very less purchase involvement because person are more assured about brand of LOTION. 2. How would knowledge of perception & learning help you in designing your marketing program for the following products and services? Justify your response with reasons. a. Disposable Diapers Designing market programme for Disposable diapers we need to beat and evaluate for Ps of marketing to position product in headland of