Mass Communications Essay Example for Free

Mass Communications screenAdvertisers have only one mission to achieve and that is to attract assist of possible buyers so that this attention can translate into the actual buying of a product or service. With this objective in mind, advertisers face very much on projecting their advertisements that adhere to motivations and stimulus of their target market. When advertisers know what things cuntes a cleaning ladys attention, they be sure to be able to communicate their other messages afterwards.For example, for products and services that target the women market, advertisers get advertising activities on things that will make women stop, look and listen. For young adults, it would be handsome men, beautiful habilitate and anything that is consistent with prevailing fads. Motivations for older women would be handsome men, anything for their families well being, anything to preserve youth and beauty.Besides somatogenetic points that advertisers use to lure attention, there argon other factors that help advertisers reach more audiences and that is to project raise and convincing topics such as cause oriented, value driven campaigns. Some products such as form Shop advertise their support for women entrepreneurs worldwide. Products stamped with organically gr throw, baby-friendly or smoke-free attract women who are health and family oriented. Some advertisements such as beauty products get prominent doctors to endorse their products and this adheres to the safety issues that their women market is tail of.Three ads that catch my appeal are Body Shop, Apple Macbook and Dove gunk. Least appealing to me are Guess Jeans, car ads with sexy girls sitting on the cars and the Marlboro ads.Looking into the list above, I realize that the advertisements I find appealing are the advertisements that insert social concern and value to women as part of the caller-ups corporate mission and vision. Body Shop products are similar to other beauty products however t heir advertisement of helping suppliers from third world countries strike a chord inside me. Dove pocket commercials promote womens preservation of beauty that does not need surgery or alterations. For me, Dove Soap advertisements adhere to my own idea of ageless beauty.Stereotyping is often used in advertisements because it reaches more people who usually have the same notion of what men are, of what cars are and what women are. I believe that using womens body or mens body as a means to attract attention to a product or service is poor taste. It appeals to instincts and therefore borders the animalistic nature of the people that should not be turned on because it is almost like regressing to becoming an animal once again.A ruinous ads are advertisements that are tasteless. They do not respect any culture and would trample on the sensitivities of peoples lives and uniqueness just to get attention. These ads get attention no matter what. Advertisers of bad ads believe that bad o r good publicity is still publicity. Bad ads do not have any try to invest on social responsibility. It is unfortunate that bad ads proliferate more than good ads because they actually are the ones who catch more attention just by the mere fact that they are bad.Bad ads catch the attention of both informed and misinformed consumers therefore bad ads moldiness be regulated and policed. The power of advertisers is amazing in terms of communicating beliefs and ideas to the mass audience. As for my part, I have to remain vigilant against advertisements that readiness catch my attention but have hidden persuasions that will lead to losing the treasured values I have. Especially being a woman myself, my support to bad ads will only hurt my own disposition and respectability as a woman. If I would want to be treated right, I must support advertisements that respect the role of women rather than abuse it.ReferencesBody Shop CommercialAtwan, Robert. 1979. Edsels, Luckies, and Frigidaires advertising the American way. New York Dell Publishing Co.,Cohn, David L. 1940. The Good Old Days a history of American morals and manners as seen through the Sears, Roebuck Catalogs 1905 to the present. New York Simon and SchusterEvans, George Heberton, Jr. 1948. Business Incorporations in the United States, 1800-1943. New York guinea pig Bureau of Economic Research, Inc.,